The Problem: Most inventors perfect prototypes or patents but freeze when it's time to get products to buyers. Distribution is the hardest part—entrepreneurs must tap multiple channels (distributors, direct-to-retailer, catalogs). Relying on a single path or improvising last minute kills momentum.
✅ Prevention Strategy
- Research 3-5 distribution channels BEFORE prototyping
- Create timeline mapping distribution partners by month
- Identify relevant trade shows 6+ months in advance
- Build sales agent contact list during development
- Set up direct-to-consumer backup plan
- Research typical distribution markups in your category
- Connect with 2-3 distributors early for market intelligence
💡 Pro Tip
Create a distribution timeline mapping partners, trade shows, and sales agents before you even finish your prototype. This single step prevents the "freeze" that kills 40% of promising inventions.